Peninsula CEO tabbed to international credit union board

Jim Morrell, the president and CEO of Peninsula Credit Union, was appointed to the World Council of Credit Unions board of directors.

WOCCU is a global trade association and development agency for nonprofit financial institutions. According to a news release from Peninsula Credit Union, it promotes the sustainable development of credit unions and other financial cooperatives around the world, empowering people and communities through access to high-quality and affordable financial services.

Morrell was appointed to fulfill the seat left by Diana Dykstra, retiring CEO of California and Nevada Credit Union Leagues. In his new role, he will steer the global cooperative movement, which aims to foster financial inclusion and economic development through the promotion and support of credit unions worldwide, in almost 100 countries with more than 400 million credit union members.

"WOCCU is one of the most highly regarded financial organizations in the world," Morrell said in the news release. "I'm very pleased to join its board of directors and advance financial inclusion through international advocacy, development and education to empower underserved populations and promote more equitable and resilient communities."

Morrell has worked for credit unions for 30 years, including the last 12 as president and CEO of Peninsula Credit Union. According to the news release, under Morrell's leadership Peninsula Credit Union has been a leader in the development of financial education programs and implemented a financial fitness program offering financial coaching at each branch.

Morrell has spearheaded partnerships with local organizations such as the Shelton Family YMCA. He is also an international Credit Union Development Educator in the United States and Africa. He has helped strengthen financial cooperatives throughout Africa through a relationship with the African Confederation of Savings and Credit Associations.